Education / Training · Case Study

Building a more consistent student-acquisition pipeline

A structured mix of SEO, social media, paid campaigns and funnel optimisation was used to improve lead volume and acquisition efficiency.

1,500+Qualified leads

₹85Average CPL

The challenge

The institute wanted greater visibility, more quality enquiries and a scalable lead-generation system. Low lead volume and high acquisition costs were limiting growth.

Our thinking

The acquisition problem could not be solved by media buying alone. Messaging, targeting and the path from click to enquiry needed to work together.

What we did

Avyay executed end-to-end digital marketing across SEO, social media and paid campaigns, while refining messaging and optimising the lead funnel.

What changed

The engagement generated approximately 1,500 qualified leads at an average cost of ₹85 per lead, supporting a more consistent enrolment pipeline.

The takeaway

Campaign efficiency improves when targeting and the conversion journey are optimised together.

The figures above describe this specific engagement. They should be read as documented historical outcomes, not as a promise that every project will produce the same result.

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