Challenge
MedGenome needed qualified leads for specialised sequencing services while working within a defined monthly paid-media budget.
Strategy
The work focused on Google paid campaigns supported by dedicated landing pages and integrated lead forms.
Execution
The Pixel Optin profile records a monthly campaign budget of approximately ₹25,000, with display targeting around relevant medical journals and papers.
Documented Result
The profile reports a 9% increase in leads.
Services Used
Google Ads, display campaigns, landing-page support, lead forms and campaign optimisation.