Recruitment / HR Services · Case Study

Building a stronger candidate-engagement content system

A content-led funnel used interview guidance, industry topics, webinars and workshops to strengthen the recruitment firm’s digital presence.

30%Subscriber increase

62%Viewership growth

The challenge

White Horse already had a social presence, but it lacked a clear strategy and consistent execution for engaging prospective candidates.

Our thinking

Candidates would respond better to practical expertise than generic recruitment promotion. Useful interview and industry content could build trust while keeping the firm visible.

What we did

Avyay developed a content-driven funnel with videos on interview techniques and industry trends, supported by webinars, group sessions and workshops.

What changed

The programme achieved a 30% increase in subscribers and 62% growth in viewership, resulting in a significantly stronger digital and social media presence.

The takeaway

Practical expertise can become a durable content asset when it is organised around the audience’s real needs.

The figures above describe this specific engagement. They should be read as documented historical outcomes, not as a promise that every project will produce the same result.

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